You need something more. You need ... this!” With that he started flipping through some new slides. These were the same as before, but the balloons with the dialog had changed. After the question of ‘Where did you get your car?’ the response changed to ‘Cortez Motors, of course!’ At the end of the slideshow, Jack stopped on a slide simply showing that tag line, ‘Cortez Motors, of course!’“This is what you want, an entire marketing campaign, and it’s all based on your tag line. Now, we can change that tag line, but ‘Cortez Motors, of course!’ extends past car sales, and will impact everything you do.”“How so?” asked Green.“The mechanics of this ad campaign are the same, but we extend the tag line to all aspects of the business, and we create ads for each business line. Follow me on this.” Jack stepped over to a line of whiteboards along one wall of the conference room. “From new cars we can expand to used cars. Consider an ad where two fathers are talking about where to get a used car. 00 in BC!The agent turned his computer screen to the couple and said, ‘Well, here it is on the screen, it says:Any wooden structure, with a sprinkler system over it, is $39.00.I always did find the Newfoundland Logic far superior to most others.Compliments of Carl M.The AMA [American Medical Association] has weighed in on Trump’s health care package:The Allergists were in favor of scratching it, but the Dermatologists advised not to make any rash moves.The Gastroenterologists had sort of a gut feeling about it, but the Neurologists thought the Administration had a lot of nerve.Meanwhile, Obstetricians felt certain everyone was laboring under a misconception, while the Ophthalmologists considered the idea shortsighted.Pathologists yelled, “Over my dead body!” while the Pediatricians said, “Oh, grow up!”The Psychiatrists thought the whole idea was madness,While the Radiologists could see right through it.Surgeons decided to wash their hands of the whole thing and the Internists claimed.
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